Free Lighting Design: Worthless?

We recently lost a potential client to a manufacturer who offered “free” lighting design services (so long as you purchased fixtures from them, of course, which have the cost of service buried into the sale price). My first reaction was indignation but, as is often the case, a closer look revealed a much more nuanced […]

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Daylight Confusion Time

Feeling a bit groggy as you start your workday today? Hundreds of millions of Americans will be a bit less productive this morning, require a bit more coffee, and be a little more grumpy than usual. Just like we were last year at this time, and likely will be again next year unless we change […]

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Light in the Stone/Digital Age

So much of our modern lives is digital that we scarcely stumble across the archaic digital versus analog debate. No one uses an abacus in high school math class. Finding a land line to make a phone call is increasingly difficult. Clacking typewriters have given way to silent computers. Some of us wear watches that […]

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Light Can Help Us…in 2023

The tail end of an airplane flying above the clouds

I am very, very excited about my writing plans for this blog in the year ahead. The excitement for this coming year began more than twelve months ago when I set a plan for my 2022 posts. I thoroughly enjoyed blogging in 2022. For the first time, my writing was guided by a year-long plan […]

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Seeing is Believing

A photograph of the number 40 on a rock wall outside of a business.

I am excited to share a milestone with you but also wondering if the three plus years I’ve been blogging has been a waste of time. I started writing as a selfish endeavor to help me be a better lighting communicator. Maybe I should have just built better lighting instead. In a perfect world, I could simply […]

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The New Recruits

A 3x4 grid of videos from a Zoom video meeting

If you are one of my faithful readers that was sad in 2020 because I wrote only half my normal quantity of posts, I owe you an apology and an explanation. Of course, 2020 is a year that will go down in history as the year of “no apology needed.” I’m sorry I didn’t make […]

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Light Can Help You