I continue to explore the overlap of lighting business and lighting language in the April/May 2024 issue of designing lighting in an article on light, values, and stories. The article is based on writing from the blog, but each time I circle back to the same topic I make new discoveries and find new ways to think and talk about my favorite subject.
![](https://lightcanhelpyou.com/wp-content/uploads/2024/05/screenshot-2024-05-05-at-7.18.37-am.png)